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 Investing :  Get Started

Finding Stocks that Fit Your Investment Style

Finding Stocks that Fit Your Investment Style
by Susan Posey

It seems everyday we hear more about the unprecedented growth in the stock market. This growth is drawing the attention of the media and individuals, sparking an increased interest in getting a "piece of the action". Whether you're a seasoned investor interested in the internet stocks that have everybody talking or an investment novice who would simply like to know what it's all about, finding stocks that fit your investment style is the key to a successful portfolio.

The Big Picture

In a "bull market" like the one the U.S. has enjoyed since the mid-eighties, it is sometimes easy for investors to forget that growth in the stock market depends on the overall condition of the economy. It is important to remember that great stocks can perform well in any environment, but that without an understanding of the overall economy, you may start traveling the investment road without a map. Getting a handle on the economy is sometimes as easy as reading financial papers that keep you informed about economic growth, interest rates, and inflation, both in the United States and abroad.

In addition, recent changes in society have influenced the stock market. Technological advances, the changing face of the workforce, and even our aging population has affected specific industries. Staying on top of the social and political environment and labor relations will help provide any investor an increased familiarity with the daily events and decisions that affect a long-term economy.

Really Dig In

Getting your fill of pertinent information doesn't necessarily mean burying yourself in the daily paper. Try to dig in when you're researching a company that interests you. Remember that articles written by other people do not always tell the entire story, so you should cautiously interpret their content.  Become acutely aware of the role of information in our lives -- it is everywhere and in almost every form imaginable. Consider the internet, reputable magazines, financial statements, even public meetings as sources for information. Investing wisely requires research. Fortunately, today's investor can benefit from the "Information Age".

The Next Step

All this preparation may seem like a tremendous amount of work. That's because it is. Researching the vehicles that will make your money work for you is a tremendous responsibility. Along the way you may want to consider seeking the advice of a professional. Most financial consultants are willing to meet with investors to discuss goals and planning. Asking for help is sometimes a wise choice, especially if your specialty is not finances. For many investors, gambling with your finances is like gambling with your future.

If You Seek Guidance

If you do choose to enlist the assistance of a financial consultant, do a little research in this area, too. Consider asking your family, friends, and coworkers who they trust in this field. Just as you would not visit a dentist without a good referral, ask around to see whom others recommend. Then make time to meet with professional financial advisors in your community and communicate your goals to them. Listen to what they tell you. While your goal should always be your financial consultant's goal, you should also be confortable with how your money is working. If their idea of a good investment is a little too adventurous for your tastes, this might not be a good choice. The most important thing to remember is that any financial consultant should always keep your best interests in mind.


Susan Posey is an Investment Consultant with IJL Wachovia in Columbus, Georgia.  IJL Wachovia, a division of Wachovia Securities, Inc., is one of the nation's largest regional full service brokerage firms, offering a full range of investment services to investors.

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