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 Get Started :  Financial Planning

Types of Financial Planners

Financial Planning
Types of Financial Planners

There are two basic types of financial planners -- those who charge you a straight fee for advice and those who earn a commission from any financial products that you purchase.

1) Fee-Only Planner. Fee-only planners provide advice to their clients for a set fee. They are not reimbursed by companies whose products they recommend. There are no commissions. The big advantage of using a fee-only planner is that you receive unbiased financial advice. The tradeoff. Many fee-only planners manage money for high net worth individuals only. This caveat eliminates the majority of individuals.

2) Commission-Only Planner. This type of planner provides financial advice, but also tries to sell products to their clients that generate commissions. Types of products include annuities, load mutual funds, term or whole life insurance, and other investments. The big disadvantage of commission-based planners is the conflict-of-interest that results from their recommendations -- for products that generate handsome commissions for them, not you. Commission-only planners usually work for insurance companies, brokerage houses, or banks. Except for the financial advice they offer, they are not that much different from a regular salesperson.

Certifications

Many financial planners are accredited by a professional association. Some of the more common certifications are listed below:

  • Certified Financial Planner™ practitioner. CFP™ practitioners have to complete one national exam administered by the Certified Financial Planner Board of Standards in Denver, Colorado. The coursework prior to the exam normally takes two years to complete. Three years of financial planning experience is required before the certification is granted. CFP practitioners abide by a strict code of ethics and have to complete a continuing education requirement each year.

  • Chartered Financial Consultant (ChFC). The ChFC designation typically requires two years to complete and is granted by the American College in Bryn Mawr, PA. After finishing the appropriate coursework, a planner will take a 10-part series of exams. Planners who hold the ChFC designation normally work in the insurance industry. Many also hold the Charted Life Underwriter (CLU) designation.

  • Personal Financial Specialist (PFS). These type of planners are CPAs who have completed an extensive financial planning exam administered by the American Institute of Certified Public Accountants (AICPA). PFSs are required to have at least three years of financial planning  experience before they're allowed to hold the designation.

  • Registered Financial Consultant (RFC). To become a RFC, you must have a federal securities license and a state insurance license. There are no exams. The work experience requirement demands at least four years in a related field or an industry designation (CFP, PFS, etc.). RFCs have higher continuing education requirements each year than other designations.

Note: CFP™ and CERTIFIED FINANCIAL PLANNER™ are certification marks owned by the Certified Financial Planner Board of Standards.


Next: Finding a Financial Planner

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