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Features and Designs Impacting
Women... Page
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- Mechanical changes and better reliability. A major complaint among women is how
unpleasant it is to have their cars serviced. In response to that complaint, automakers
are attempting to make their vehicles more reliable and have longer intervals between
tune-ups, fluid changes and brake repairs. This is the same reason we've seen the
introduction of run-flat tires. Women don't have time to worry about unexpected repairs
(though in the U.S. they make up 65% of all people purchasing maintenance and service) or
being stranded on the side of the road.
- Package holders for grocery shopping.
- Removable and fold-flat seats for carrying more stuff and making vehicles more
versatile.
- Sports Cars -- the Miata, Z3 and Boxster products are women's cars. Even though the
automakers won't admit women buy over 50% of these vehicles, they do purchase sports cars.
These vehicles fit women's bodies (I pity the 6'2" fellow driving the Miata or Z3)
and are priced to be affordable to female professionals. Gals are driving that market --
no pun intended.
- Dual climate control. All passengers can be comfortable.
- Dual radio, stereo and CD systems for women who drive their children around a lot and
don't care to hear Barney for the 1,000th time.
User-friendly vehicles for women have come a long way. However, there is still room for
improvement.
- Seat-belt latches need to be redesigned. They still catch nails and delicate fingers.
- Seats for wider hips are still scarce -- although there have been some improvements in
cars the automakers target to women.
- Selling "sporty" to women -- if the automakers would do it, women would buy
it.
Higher quality product -- many automakers still produce cars that break down too often.
Fix the unpleasant dealership experience.
Reprinted with permission of WomanMotorist.com. Woman Motorist is the leading consumer
automotive publication for women on the web reaching half a million readers annually. It's
modern, user-friendly interface, along with in-depth feature articles and striking photos
provides a comprehensive resource for all things automotive in a female-friendly
environment.
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